Week 9 Discussion – KPI’s and Analytics
After reviewing this week’s course material and watching the Jon Steinberg video, respond to the following in writing (1–2 paragraphs) or record a video (less than three minutes). Make sure to apply your post to your current or future business:
Post a Response
Please Respond to the following:
- Share specific Key Performance Indicators (KPI’s) that you will include in your Metrics Playbook and why these data points are important to your client.
- You get what you measure. How will you use the information provided by these analytics to enhance your customer’s user experience?
All discussion responses can be video or text submissions, this will offer you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:
- Recording and Submitting a Discussion – CanvasLinks to an external site. (Video)
- Recording and Submitting a Discussion – Canvas Download Recording and Submitting a Discussion – Canvas(PDF)
Respond to a Peer
Be sure to respond to at least one of your classmates’ posts.
Related: (Solution) BUS543 Week 10 Discussion – The Role of an Innovator
Solution – Week 9 Discussion – KPI’s and Analytics
Hello All,
Key performance indicators (KPIs) are quantifiable measurements used to gauge a company’s overall long-term performance. KPIs specifically help determine a company’s strategic, financial, and operational achievements, especially compared to those of other businesses within the same sector. They can also be used to judge progress or achievements against a set of benchmarks or past performance.
In my Metrics Playbook, I’d include KPIs like website traffic sources, bounce rate, conversion rate, and user engagement metrics (such as time on page and scroll depth)…Please click on the Icon below to purchase the FULL ANSWER at only $5
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