Type: Poster “Infographic – External resource audit: Destination”

Working INDIVIDUALLY, students independently engage in a critical evaluation of the natural, cultural, and social resources of a chosen destination, identify its main management challenges, and provide management strategies to solve (preventing, mitigating, or managing) the issues.

The assessment has two parts:

Part A (Spreadsheet Audit):

You are to conduct an external resource audit of a chosen regional destination (in Australia or overseas – from the list of regional destinations on Blackboard) and critically evaluate all the relevant natural, cultural and social resources for the chosen destination.

• A spreadsheet template is available on Blackboard to guide the audit process.
• You are to critically evaluate each resource’s appeal, role in current visitation, sustainability, quality, and uniqueness.
• You then identify and reflect on the main management challenges and possible strategies to overcome those.
• Your completed spreadsheet must be submitted as part of this assessment, and completion provides the foundation for you to complete part B.

Part B (Infographic Poster):

Based on your research and resource audit spreadsheet, you will prepare an infographic (using Canva’s or Piktochart ‘s Infographic free function, or similar) from a destination marketing perspective. An infographic is a visual representation of an idea or data, and yours should be succinct, entertaining, and eye-catching. It should cite the relevant literature and incorporate informative text and engaging images or graphics to appeal and explain your findings to your audiences. (https://www.canva.com/) (https://create.piktochart.com/infographic). Your infographic should address the following aspects:

• An overview of the destination (geographical location, types of attractions, visitor segment and statistics etc);
• A detailed audit highlighting two (2) examples of natural, cultural and social resources available at this destination. This will require you to inform on the resource i) quality, ii) uniqueness and iii) appeal for 2 natural resources, 2 cultural resources and 2 social resources;
• Explain two (2) resource management challenges for your destination. Evidence-based justification of the identified challenges isnecessary.
• Address each challenge strategically with one (1) possible management strategy that will overcome the challenge.

Your research should be based on recent academic sources (published within the past 10 years). Your reference list can be attached following the APA7 reference guide on the audit, the infographic, or a separate document.

Complex / authentic assessment using AI to support learning:

Artificial Intelligence (AI) provides emerging tools that may support students in completing this assessment task. Students may appropriately use AIin completing this assessment task. Students must clearly reference any use of AI in each instance.A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct.

AI Statement:

I acknowledge that I used [insert the AI/MT you used – eg. a customized version of ChatGPT 4 (OpenAI, https;//chat.openai.com/)] during the preparation of this manuscript to [insert how you used the AI/MT – eg. help me refine my phrasing]. The output from ChatGPT 4 was then significantly adapted to reflect my own style and voice. I take full responsibility for the final content of the manuscript.

AND/ OR

I acknowledge that I used [insert AI used – eg. ChatGPT (OpenAI, https://chat.openai.com/)] to generate an initial draft outline of [insert relevant section – eg. the introduction] of this manuscript. The prompt provided for this outline was [insert prompt – eg. act as a social science researcher and write an outline for a paper advocating for change to survey design to collect more diverse participant information’.]. I adapted the outline it produced for the [insert relevant section – eg. introduction] to reflect my own argument, style, and voice. As such, the final version of the manuscript does not include any unmodified content generated by [insert AI used – eg. ChatGPT].

(AI acknowledgement adapted from: https://www.lynettepretorius.com/tag/ai-literacy/)

Submission: Your inforgraphic must be submitted to Turnitin, which is accessed from the Blackboard assignments link.