Week 9 Discussion – Net Promoter Score (NPS)

After reviewing this week’s course material and watching the Jon Steinberg video, respond to the following in writing (1–2 paragraphs) or record a video (less than three minutes). Make sure to apply your post to your current or future business: 

Post a Response 

Please Respond to the following:

1. Discuss the difference when assessing attitudinal metrics versus behavioral metrics when examining customer feedback. 
2. Discuss the importance of tracking customer acquisition costs, conversion costs, retention costs, revenue generation metrics for determining the estimated return on investment (ROI).

Solution

When assessing customer feedback for your future business, MarketingReport.com, it is crucial to distinguish between what customers say (attitudinal metrics) and what they do (behavioral metrics). The sources highlight the importance of focusing on the “need” rather than the “how,” emphasizing the value of understanding customer problems before designing specific solutions. Gathering attitudinal data through user interviews and surveys can help uncover those needs. For example, asking privacy-conscious consumers, like your target customer David Wilson, about their experiences and frustrations with data privacy can reveal…Please click on the Icon below to purchase the FULL ANSWERS at only $5

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