Week 2 Discussion – Problem Statement

After reviewing this week’s course material and watching the Jon Steinberg video, respond to the following in writing (1–2 paragraphs) or record a video (less than three minutes). Make sure to apply your post to your current or future business: 

Post a Response 

Please Respond to the following:

1. Discuss what is meant by “Focus on the need” before “thinking about the how” and why is it important to involve your customers when developing the problem statement.
2. Describe the problem your solution will resolve for your target audience. Explain how this gives your company a competitive advantage in this market space.

Related: (Solution) BUS553 Week 3 Discussion – Target Customers

Solution – Response to Week 2 Discussion – Problem Statement

“Focus on the need” before “thinking about the how” emphasizes the importance of prioritizing the problem space over the solution space in product development. This means concentrating on what the product should achieve for the customer (the “what,” or the benefits) before figuring out how the product will do it (the “how,” or the specific features and technology). This is crucial because it keeps the focus on creating customer value rather than getting sidetracked by specific solutions too early in the process.

“Focus on the need” highlights that the MarketingReport.com team will prioritize understanding their target customers’ problems before brainstorming specific features or technical solutions.

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