Week 9 Activity – Qualitative and Quantative Feedback

Based upon this week’s readings and the Jon Steinberg presentation, answer the following questions in a one-page (minimum) paper.

In the 1960s, Leonard Nimoy played Spock, a favorite character on the TV series “Star Trek.” Thirty years later, Oprah Winfrey became a favorite talk show host and movie producer. These two stars were loved and admired by their fans, despite their different TV personalities.

• Discuss why Olsen refers to qualitative and quantitative feedback as “Oprah versus Spock.”
• Explain why both qualitative and quantitative feedback are important.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

Solution

Decode Customer Feedback using The “Oprah vs. Spock” Approach

In his book The Lean Product Playbook, Dan Olsen uses a clever analogy to explain the importance of gathering both qualitative and quantitative data when assessing customer feedback. He refers to these two approaches as “Oprah versus Spock”, referencing two iconic figures known for their contrasting personalities. This comparison effectively highlights the distinct but complementary nature of these feedback methods and underscores their combined power in driving successful product development.

Revealing the “Why” Behind Customer Behavior

Oprah Winfrey, renowned for her empathetic and insightful interviews, represents the qualitative approach. Just as Oprah skillfully uncovers the stories…Please click on the Icon below to purchase the FULL ANSWER at only $10

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