Week 7 Discussion – Account Management
After reviewing this week’s course material and watching this week’s Jon Steinberg video, respond to the following in (1–2 paragraphs) or record a video (less than three minutes). Make sure to apply your post to your current or future business:
Post a Response
Please Respond to the following:
- How can you compete in the marketplace? Explain your account management practices, your use of customer relationship software, and the value proposition your organizational will provide your client.
- What are the goals, objectives, and key performance indicators that you will build into your account management practices that create a competitive advantage in your industry?
All discussion responses can be video or text submissions, this will offer you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:
- Recording and Submitting a Discussion – CanvasLinks to an external site. (Video)
- Recording and Submitting a Discussion – Canvas Download Recording and Submitting a Discussion – Canvas(PDF)
Respond to a Peer
Be sure to respond to at least one of your classmates’ posts.
- Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
Related: (Solution) BUS543 Week 8 Discussion – Demonstrating Value to Clients
Solution – Week 7 Discussion – Account Management
Hello Professor and Classmates,
Competing in the marketplace effectively requires a well-rounded approach encompassing strong account management practices, the strategic use of customer relationship management (CRM) software, and a compelling value proposition. Here’s a detailed breakdown of how these elements can be leveraged to create a competitive advantage:
- Account Management Practices
Proactive Relationship Building:
- Personalized Service: Understand each client’s specific needs and preferences. This involves regular communication, anticipating their needs, and tailoring solutions for their unique challenges.
- Regular Check-ins: Scheduled meetings or calls to review performance, gather feedback, discuss future needs, keep clients engaged, and demonstrate your commitment to their success.
- Problem Resolution: A responsive approach to issues, where problems are addressed quickly and effectively, builds trust and loyalty.
Strategic Account Planning:
- Client Segmentation: Prioritize clients based on their strategic value to your business. This could be based on revenue potential, strategic fit, or growth opportunity…Please click on the Icon below to purchase the FULL ANSWER at only $5
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