Week 2 Activity – Social Media Platforms

Details

Based upon this week’s Jon Steinberg video, answer the following question in a 1–2 paragraph response:

• Discuss which social media platforms you will use to engage with your target audience and why.
  • Include additional information from the course material and other supporting research.
  • Provide detailed instances and scope.
• Describe the type of digital content you will use to capture the attention of your target audience.
  • Include additional information from the course material and other supporting research.
  • Provide detailed instances and scope.

Solution – Week 2 Activity – Social Media Platforms

Engaging with a target audience effectively requires strategically selecting social media
platforms. Based on the distributed media model, Facebook and YouTube stand out as primary
platforms due to their massive user bases and sophisticated algorithms that facilitate targeted
content delivery. Facebook’s Instant Articles feature allows for rapid content consumption,
crucial for maintaining user engagement and ensuring content visibility. YouTube’s extensive
reach and popularity for video content make it an ideal platform for capturing diverse
demographics. Instagram and Twitter are also indispensable for real-time engagement and visual
storytelling, vital in building brand presence and driving user interaction. These platforms offer
unique features like Instagram Stories and Twitter Moments, which can be leveraged to create a
compelling narrative around the brand…Please click on the Icon below to purchase the FULL ANSWER at only $5

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