Week 5 Activity – Being Authentic Online

Based on this week’s Jon Steinberg video, answer the following questions in a 1-2 paragraph response:

Why is it important to be authentic online? What can you do to project authenticity?

Solution

The Importance of Online Authenticity

Projecting authenticity online is crucial for building trust with a target audience. The sources provide compelling examples of how companies have successfully built trust through transparency and user-centric approaches.
Google’s success can be attributed in part to its ability to earn the trust of users (Auletta, 2009). By providing reliable search results and prioritizing user privacy, Google established itself as a trustworthy source of information (Auletta, 2009). This focus on user experience, rather than maximizing advertising revenue, helped to build a loyal user base that propelled Google to its dominant position in the search market. The sources note that Google prioritizes user experience by rejecting ads that don’t attract clicks and are not relevant to users (Auletta, 2009). This commitment to quality and relevance over immediate financial gain further solidified Google’s image as a trustworthy and user-focused company.

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