Week 4 Discussion – Minimal Viable Product
After reviewing this week’s course material and watching the Jon Steinberg video, respond to the following in writing (1–2 paragraphs) or record a video (less than three minutes). Make sure to apply your post to your current or future business:
Post a Response
Please Respond to the following:
Your value proposition is the reason why your target audience should buy from your company and not your competition. Predicting future needs, wants, and desires before your customer knows them. This takes a culture that embraces change, innovation, and technology.
- Discuss why it is important to skate to where the puck is going to arrive at your future value proposition?
- Describe the key elements of your future value proposition. Identify the product must haves, performance benefits, and customer delighters that will differentiate your solutions from that of your competitors.
Related: (Solved) BUS553 Week 5 Discussion – ROI and Testing
Solution – Week 4 Discussion – Minimal Viable Product
Strategically predicting the future needs of your customer base is critical to creating a strong value proposition and differentiating your product from the competition. As markets evolve, so too will customer needs and expectations. Failing to anticipate these changes can result in a product or service that, while perhaps successful at launch, quickly becomes obsolete as competitors innovate and capture market share. This is what Wayne Gretzky meant when he said, “I skate to where the puck is going to be, not where it’s been.” Building a product that excels in the current market is not enough; instead, you must strive to identify and meet the needs customers may not even realize they have yet, solidifying your product’s value proposition in the future…Please click on the Icon below to purchase the full answer at only $5
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