Over the first 7 modules of class you will be building a marketing plan. Each week you will complete a different component of the plan, building the overall product that you will submit in module 7.
- Identify a product or service you would like to create a marketing plan for. It can be a product at a company you work for, or a product that you are interested in at another company. Or, create your own product or service you would like to market.
- Access the template provided for the task: Marketing Plan Template
- This week complete the following sections of the template:
- Create an APA formatted template for the entire Marketing Plan (hyper link to the assignment)
- Title Page
- Complete Section I-1- “Executive Summary”
- Complete Section II – “Table of Contents”
- Complete Section III – “Mission & Goals”
- Complete Section IV- “Background of Company & Brand”
Please note when naming your assignment submission file, MyFIRE will not accept documents with special characters in the title. For more information as to which special characters cannot be used, please visit: https://www.owasp.org/index.php/Password_special_characters.
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