Week 4 Case Study Paper – From a Gift to a Bribe

Answer the following questions based on this week’s reading.

• Payola and the iPhone App – You develop an iPhone app and you pay Vallez to review it. He tries the app, likes it, and writes up a positive paragraph.
  • I. Make the case to defend the payment as an ethically acceptable gift. Are there limits to how much you could give before it would shift from a gift to a bribe? If there is a limit, how was the number chosen? Why is that important?
  • II. Vallez says that if he does not like an app, he returns the money and refuses to review it. Does this fact interfere with the possibility of justifying the payments as a standard, business-type gift? Why, or why not?
• The Decorator’s Kickback – Consequence theories of ethics represent the point of view that acts themselves are not good or bad; all that matters are the consequences. Therefore, lying is not bad if a fleeing criminal is asking you which way is the best escape route and you point him down the street leading to the police station. Duty theorists, by contrast, believe that certain acts including lying and stealing are wrong regardless of the context and consequences.
  • I. Do you suppose Mrs. G. C. adheres to a consequence ethics or a duty ethics? Why?
  • II. Could you use the idea of consequence ethics to try to convince her to simply join the crowd and do what everyone else is doing? What would that case look like? 

Instructions:

• 400 words of unique analysis using properly placed headings and/or bullet points to organize the paper
• Submit as a word document.
• Use APA Style citation.

Consider the CRA method (see # 7) when completing this assignment.

Solution

Defending the Payment as a Gift

To argue that the payment to Vallez is an ethical gift, focus on these points:

Reasonable Compensation: Frame the payment as a reasonable compensation for Vallez’s time and effort in testing and reviewing the app. Highlight that it is not contingent on a positive review, but rather on the work involved.

Transparency: Emphasize that Vallez clearly discloses the payment in his review, ensuring readers understand the context of his assessment. This transparency helps mitigate potential bias concerns.

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