Week 5 Discussion – Media for Your Business
After you watch the Jon Steinberg video on social media marketing, respond to the following in writing (1-2 paragraphs) or a video (less than three minutes). Make sure to apply the post to your current or future business:
How will you incorporate paid, owned, and earned media to grow your business?
What type of content will you offer to engage your social media followers?
Solution
To cultivate a robust online presence for MarketingReport.com, a strategic blend of paid, owned, and earned media will be essential. Owned media, primarily the company website and blog, will function as the central hub for information dissemination. This platform will host insightful content, including blog posts, articles, and tutorials, focusing on digital privacy trends, best practices, and user empowerment strategies. For instance, educational content could address users’ anxieties surrounding Facebook data collection, offering clear, step-by-step guides on adjusting privacy settings. This approach aligns with the sources’ emphasis on clearly articulating a problem and…Please click on the Icon below to purchase the full answer at only $5