Week 4 Assignment – Product Development Plan: Customer Persona

Overview

Throughout the course, you will complete a Product Development Plan for a product associated with your current business, a business you hope to create, or one that you are familiar with. In Part A of your plan, you will create a customer persona. As you recall from your reading, a customer persona is a tool used to describe your target customer. It gives a thorough definition of your user and what they want to accomplish. Product development teams use customer personas to emphasize user-centered design. They also are a good way to show your hypotheses about your target customers.

Instructions

You will develop a customer persona using the Customer Persona Template [DOCX] Download Customer Persona Template [DOCX]. The customer persona should be no more than five pages in length.

1. Create your customer persona by entering the customer’s specific information in each of the following fields.
   • Customer Persona Name.
     • Come up with a fictitious name for your customer persona (for example, Betty Smith or Tim Featherstone).
   • Photograph.
     • Choose a picture of a person that is representative of what your typical customer might look like.
   • Quote that conveys what they most care about.
     • For example, “Fitness is everything,” “I want to look good, but don’t want to spend a lot of money doing so,” or “Taking care of my family and feeding them healthy meals are top priorities for me.”
   • Customer Persona Job Title.
     • Use a job title that your average customer might have, such as “CEO” or “Stay at Home Mom.”
2. Demographic Information.
   • Discuss why it is important to identify customer demographics for your product or service. Include why you selected the demographics you did for your product or service.
3. Customer Needs and Goals.
   • Discuss how understanding your customers’ needs and goals assists in the development and improvement of your product or service. Include why you selected the needs and goals you did.
4. Customer Motivations and Attitudes.
   • Discuss how understanding your customer motivations and attitudes assists in the development and improvement of your product.
     • Include your rationale for the motivation and attitude selection.
5. Customer Frustrations and Pain Points with Current Solutions.
   • Describe how understanding your customers’ frustrations and pain points with their current solution assists in the development and improvement of your product or service.
6. Adoption Life Cycle Segment (Technology):
   • Describe why understanding where your product is in the life cycle is important. Include why you selected the life cycle you did for your product or service.

Note: See Chapter 3 in The Lean Product Playbook for more details. There is a Customer Persona Example on page 31.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

See also: (Solved) BUS553 Week 5 Discussion – ROI and Testing

Solution – Product Development Plan: Customer Persona

This solution is based on my user product, MarketingReport.com. It contains all the answers to the above questions, please use it as a guide.

Customer Persona for MarketingReport.com

• Customer Persona Name: David Wilson
• Photograph: (You will need to select an appropriate stock photo. The sources recommend using a representative photograph in a persona.)
• Quote: “I’m tired of feeling like my data is being collected and sold without my knowledge or consent. I want to take back control of my information.”
• Customer Persona Job Title: High School Teacher

Demographic Information:

Male, 42 years old, lives in a suburban area in the Midwestern United States, Married with 2 children, Household income of $85,000, Master’s Degree

Identifying customer demographics is important because it allows businesses to tailor product messaging, features, and design to resonate with the specific target audience. The persona of a…Please click on the Icon below to purchase the FULL ANSWER at only $5

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