Week 2 Activity – Problem Space

Details

Based upon this week’s readings and the Jon Steinberg presentation, answer the following questions in a 1–2 paragraph response:

Everyone wants to get their product or service to the marketplace as soon as possible.

1. Explain why it is important to gain a clear understanding of the customer problem space before proceeding to the product solution space.
2. Describe how listening to customers describe their pain points can assist in defining a more effective solution in the product development phase.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

Related: (Solution) BUS553 Week 3 Activity – Customer Satisfaction

Solution – Week 2 Activity – Problem Space

Importance of Addressing Customer Needs for Product Success

It is crucial to thoroughly understand the customer problem space—the “what”—before proceeding to the solution space, the “how.” A product’s value hinges on how well it addresses a customer’s problem. If a company only has a vague understanding of the customer’s problems, it risks building a product that doesn’t meet customer needs or a product nobody wants. In the sources, Catmull & Wallace (2014) explain that Pixar nearly released a film, Newt, which suffered from a weak story. Although the animation team had poured their hearts into the project, ultimately, they decided to shelve it rather than release a subpar film. The example highlights how even a company known for creative excellence like Pixar needs to prioritize addressing a real customer need—in this case, the desire for a compelling and emotionally resonant story.

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