BUS543 Week 4 Discussion – Managing Social Media
After reviewing this week’s course material and watching this week’s Jon Steinberg video, respond to the following in writing (1–2 paragraphs) or record a video (less than three minutes). Make sure to apply your post to your current or future business:
Post a Response
Please Respond to the following:
- Review the ecommerce business models discussed in this week’s course material and discuss which business model you would consider for a current or future business operation.
- How could this business model best use digital communication tactics to amplify their brand image?
- This could include organic content, curated content, paid advertising content calendars, mobile applications, or digital analytics.
All discussion responses can be video or text submissions, this will offer you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:
- Recording and Submitting a Discussion – CanvasLinks to an external site. (Video)
- Recording and Submitting a Discussion – Canvas Download Recording and Submitting a Discussion – Canvas(PDF)
Respond to a Peer
Be sure to respond to at least one of your classmates’ posts.
- Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
Related: (Solution) BUS543 Week 5 Discussion – Promoting With Video
Solution – Managing Social Media
The business model we selected for our online boutique is the Direct-to-Consumer (DTC) model. With this model we are able to have full control of the customer experience, from the online storefront to our advertising and order fulfillment. Using this model will allow us to communicate directly with our customers, gather feedback and better understand their preferences so we can create a more personalized customer experience that separates us from the competition. This model also allows us to focus on customer satisfaction. We want to drive business, build brand loyalty and encourage repeat purchases. Utilizing the DTC model, we plan to leverage a combination of digital communication tactics…Please click on the Icon below to purchase the FULL ANSWER at only $5
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